Submission & review
The usual content and metadata review estimate is 1–3 business days. White Label submissions also need owner review before IDMG.
Give your release time to travel.
The existing delivery guide estimates each stage below. These are estimates, not guaranteed deadlines; platform policies and revision requirements can affect timing.
Distribution to platforms
After approval, the existing guide estimates 1–2 business days for platform delivery.
Platform processing
The existing estimate is 3–7 business days, depending on the platform. Acceptance and go-live timing remain platform decisions.
Plan ahead
Submit at least 7–14 days before your desired release date, as recommended in the delivery guide. Allow additional time during peak periods or when revisions are required.