What is Artificial Streaming?

Artificial streaming refers to any activity that manipulates the number of streams, downloads, or engagement on digital music platforms in an unnatural way—often to increase royalties or chart performance.

1. Common Examples

• Using bots or automated scripts to play a track repeatedly
• Buying fake streams, followers, or playlist placements
• Click farms or coordinated streaming groups designed to inflate plays
• Running ads or campaigns that force unnatural looping behavior
• Creating multiple accounts/devices solely to replay the same songs

2. Why It’s Not Allowed

Digital platforms (DSPs) actively detect suspicious streaming patterns to protect creators, listeners, and the ecosystem. Artificial streaming harms legitimate artists and can lead to enforcement actions.

3. Possible Consequences

• Track removal or takedown from one or more platforms
• Royalties withheld, frozen, or reversed
• Account suspension or permanent termination
• Penalties or restrictions imposed by platforms

4. How to Promote Music Safely

• Focus on content quality and consistent release strategy
• Use legitimate ads targeting real audiences (no forced looping)
• Work with trusted PR, influencers, and playlist curators
• Avoid any service that “guarantees streams” or “instant charts”